Legal · Fairway Tech Inc

Privacy Policy

Effective: April 20, 2026 Last updated: April 20, 2026

This Privacy Policy explains how Fairway Tech Inc ("Fairway Tech," "we," "us," or "our"), operator of the Markd app, collects, uses, shares, and protects personal information when you use the Markd mobile application, our website, and any related services (collectively, the "Services").

This Policy is designed to comply with California's Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA). If you are a California resident, you have additional rights explained in Section 9.

The short version. We collect the minimum we need to run Markd: your account info, your tracked URLs, and basic usage data. We don't sell your personal information. We don't share it with advertisers. You can access, correct, export, or delete your data at any time by emailing team@fairwaytech.io.

01Who we are

Markd is an analytics tool for creators. We score your content and benchmark it against your organic engagement baseline. At launch, Markd supports TikTok; YouTube Shorts support is rolling out next. The Markd app is operated by Fairway Tech Inc ("Fairway Tech"), which is the "business" as defined by the CCPA for purposes of the personal information we collect through the Services.

02Information we collect

We collect the following categories of personal information, as defined by the CCPA (Cal. Civ. Code § 1798.140):

Category	Examples	Collected
Identifiers	Name, email address, account username, IP address, device identifiers	Yes
Customer records	Billing address, payment card last four digits (processed by Stripe; we do not store full card numbers)	Yes, paying users only
Commercial information	Subscription plan, purchase history, App Store / Google Play receipt data	Yes
Internet or network activity	App usage, features used, URLs you submit for analysis, session logs, crash reports	Yes
Geolocation	Approximate location inferred from IP address (country / region level)	Yes
Professional information	Public creator handles, brand deal metadata you enter (brand name, dates, notes)	Yes, if you enter it
Inferences	Engagement baseline and score profiles derived from the URLs you track	Yes
Sensitive personal information	Precise geolocation, racial/ethnic origin, religious beliefs, health data, sexual orientation, biometric data, government IDs	No

Publicly available content data

When you submit a content URL for analysis, we fetch the publicly visible engagement data for that post (view counts, likes, comments, shares, publish date). At launch this is limited to TikTok; YouTube Shorts will be supported in a future update. We do not access private, unlisted, or authenticated-only content, and we do not log into your creator accounts.

03Sources of information

Directly from you: when you create an account, submit URLs, enter brand deal information, or contact support.
Automatically: through your device and app interactions (IP, device type, crash logs, feature usage).
From third parties: App Store / Google Play for subscription receipts; Stripe for payment processing; TikTok's public endpoints for the post data you ask us to analyze (and YouTube's public endpoints once Shorts support launches).

04How we use your information

We use personal information for the following business purposes:

To provide, operate, and improve the Services, including computing your personal engagement baseline and scoring your content.
To authenticate your account and secure it against fraud or abuse.
To process subscriptions and issue receipts.
To respond to your support requests and communicate with you about your account.
To send service-related announcements (these are not marketing emails; you cannot opt out of essential notices while your account is active).
To analyze aggregate product usage so we can debug, prioritize features, and improve reliability.
To comply with legal obligations and enforce our Terms.

We do not use your personal information for cross-context behavioral advertising.

06Sale and sharing of information

Under the CCPA/CPRA, "sale" and "share" have specific meanings that extend beyond money changing hands. With that definition in mind:

We do not sell personal information for monetary consideration.
We do not share personal information for cross-context behavioral advertising.
We have not sold or shared personal information in the 12 months preceding the effective date of this Policy.

If we ever change this practice, we will update this Policy, notify you in advance, and provide a clear opt-out as required by law.

07Data retention

We retain personal information only as long as needed for the purpose it was collected:

Account data: for the life of your account, plus 30 days after deletion to allow recovery.
URL analyses and scoring data: for the life of your account, so your historical trends remain available.
Billing records: 7 years after transaction, to satisfy tax and accounting requirements.
Support correspondence: 2 years after your last message.
Server and security logs: up to 90 days.

When you delete your account, we delete or de-identify personal information within 30 days unless a legal obligation requires a longer period.

08Security

We use industry-standard technical and organizational safeguards, including TLS encryption in transit, encryption at rest for sensitive fields, least-privilege access controls, and regular security reviews. No system is perfect; we cannot guarantee absolute security, but we work hard to earn the trust you place in us.

09Your California privacy rights

If you are a California resident, the CCPA and CPRA give you the following rights regarding your personal information:

Right to know

You can request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.

Right to delete

You can request that we delete personal information we've collected from you, subject to certain exceptions (e.g., to complete a transaction, comply with legal obligations, or prevent fraud).

Right to correct

You can request that we correct inaccurate personal information we hold about you.

Right to opt out of sale or sharing

You can direct us not to sell or share your personal information. As noted in Section 6, we do not currently sell or share personal information, but you may still submit this request; see Section 10.

Right to limit use of sensitive personal information

You can direct us to limit our use of sensitive personal information. As noted in Section 2, Markd does not collect sensitive personal information.

Right to non-discrimination

We will not deny you service, charge you different prices, or provide a different level of quality because you exercised any of these rights.

Right to data portability

You can request a copy of your personal information in a portable, machine-readable format.

How to exercise your rights

Submit a request by either:

Emailing team@fairwaytech.io with the subject line "California Privacy Request," or
Going to Settings → Privacy → Submit a Request inside the Markd app.

We will verify your request by matching the information you provide against the account on file. We respond to verifiable requests within 45 days (extendable by 45 more days when reasonably necessary, with notice to you). You may designate an authorized agent to submit requests on your behalf; the agent must provide written permission, and we may still verify your identity directly.

Right to appeal

If we deny your request, you may appeal our decision by replying to our denial email. If we continue to deny the request, you may contact the California Attorney General at oag.ca.gov/privacy.

Shine the Light (Cal. Civ. Code § 1798.83)

California residents may request a list of third parties to whom we disclosed personal information for direct marketing purposes in the prior calendar year. Because Markd does not disclose personal information for third-party direct marketing, no such list exists.

10Do Not Sell or Share My Personal Information

Markd does not sell personal information and does not share it for cross-context behavioral advertising. To make a "Do Not Sell or Share" request anyway, or to confirm our practices, contact team@fairwaytech.io.

We honor the Global Privacy Control (GPC) signal as an opt-out preference signal. If your browser or extension sends a valid GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information for that device and browser.

11Do Not Track signals

Some browsers transmit "Do Not Track" (DNT) signals. Because there is no industry standard for interpreting DNT, Markd does not currently respond differently to DNT signals. We do honor the Global Privacy Control as described above.

12Children and minors

Markd is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are between 13 and 18 and reside in California, you may request removal of content or information you posted to the Services by contacting team@fairwaytech.io; see California Business & Professions Code § 22581. Removal does not ensure complete or comprehensive removal from the internet.

13International users

Markd operates in the United States. If you use the Services from outside the U.S., your information will be transferred to and processed in the U.S., which may have different data-protection laws than your jurisdiction. By using the Services, you consent to this transfer.

14Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Effective" date above and notify you in the app or by email at least 14 days before the changes take effect. Continued use of the Services after the effective date constitutes acceptance of the updated Policy.

15Contact us

Questions, requests, or concerns about this Privacy Policy or our practices:

Fairway Tech Inc
Attn: Privacy (Markd)
2549 Eastbluff Dr, Unit 411, Newport Beach, CA 92660
Email: team@fairwaytech.io

Accessibility. If you need this Privacy Policy in an alternative format (large print, screen-reader optimized, or otherwise), email team@fairwaytech.io and we'll get it to you within 5 business days.